A Fresh New Look
Graphic Design, Motion Graphics, Sound Design
Pinnacle Liquor
Craft beer brand, Sail & Anchor wanted to move their brand from a quirky space to a more premium one. With loyal fans already engaged in social, they needed a way to transition, without alienating existing customers. We actually quite liked the old brand too, but given our brief, we had to kill it off… so that’s just what we did. Over a period of 3 weeks we released a series of short animations on social media.