Extraordinary Everyday

In a rapidly changing payments environment, Visa were offering a deeper partnership to three of the largest banks in Australia – our brief was to create the pitch response. We developed the concept around being extraordinary everyday – doing the ordinary in an extraordinary way. We created a visual identity with 'doodle' iconography overlaying everyday images to pull out the salient information. This portrays Visa as the enabler and ultimately shows what the banks can deliver to the end customer. It provided a clear and engaging environment for the proposal to come to life in the 280 page document and pitch presentation.